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Mercury Professional Development, Inc. | Phoenix, AZ

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Certain events or activities trigger companies as your potential client. Identifying these trigger moments is vital to your prospecting strategy. They can drive marketing channels, sales channels, partnerships and messaging. Based on the trigger moments, we can identify what pain indicators would be relevant, and how to intercept our prospect when they hit the trigger moments.

Identifying the trigger moments is highly dependent on your industry.  Here's a couple examples:

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