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Mercury Professional Development, Inc. | Phoenix, AZ

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The economy and business world has changed at lightning speed. Has your ideal client profile changed?

Now's a good time to consider how the change in the external environment should change our prospecting plans. Where companies hosting public events might have been a viable customer base a few months back, they are unlikely to be attractive for the next 6 months. Some segments are up, others down. Messaging changes as well.

Review your criteria for an ideal client, then review the channels and partnerships that will help you reach them.

Time for a careful and methodical update of your ideal client and the prospecting behaviors to engage them.  But don't stop there.  Consider what new dynamics your ideal client will be struggling with.  What messaging will resonate with them?  Can my product or service help them sustain their business?

Learn more about Refocusing Your Business for the New Reality in our upcoming Webinar.

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