The economy and business world has changed at lightning speed. Has your ideal client profile changed?
Now's a good time to consider how the change in the external environment should change our prospecting plans. Where companies hosting public events might have been a viable customer base a few months back, they are unlikely to be attractive for the next 6 months. Some segments are up, others down. Messaging changes as well.
Review your criteria for an ideal client, then review the channels and partnerships that will help you reach them.